By geographical area
We use a reliable third-party geo-location database as well as an IP intelligence service to use advanced audience segmentation capabilities. Our precise geo-targeting option allows users to aim advertising campaigns at specific audiences in any country, city, ZIP code, etc.
By IAB Category
Our publishers' websites are attributed to standard IAB categories depending on their content type. Such information is transferred to demand partners with each bid request and used for audience targeting.
We give the ability to limit delivery by exact domain or black/white list when required by the partner. This option also ensures proper usage of site-specific ad tags as well as optimization in terms of campaign performance on different websites.
By Unique User
The so-called frequency capping option utilizes user ID to ensure a proper number of ads are shown to the exact user within the campaign. User IDs (partner's and ours) are also transferred in the bid request and could be used for retargeting.
By Device Type
Mobile audiences are growing constantly. It's important to ensure that your ad is optimized for the device used by the visitor. Ads could be targeted by such device types as smartphones, tablets and desktops.
Although the advertising is displayed around the clock by default, there is an option to schedule the ads by setting up the time when the banners performs better. This will help to decrease the number of non-effective impressions and save advertisers money.
Advertisers who are interested in reaching their audience on a particular operating system are able to target users by Windows, Android, MacOS X, and so on. As an example, they could advertise a MacOS-suitable app to target Mac users only.